About
22+ Years of Automotive Leadership Experience and Performnace Transformation
Torque Point Consulting is a boutique automotive business consulting and performance transformation firm founded by Mustafa Farag.
Mustafa Farag
Founder
Experience From Inside the Business
Mustafa Farag is the Founder of Torque Point Consulting and an automotive business consultant, business & sales coach, trainer and Fixed Operations expert.
His career spans more than 22 years across Canada and the Middle East working within automotive retail, aftersales, service operations, leadership and business development.
That combination — operational depth, market breadth and formal business and project management training — is what shapes every Torque Point engagement: diagnose honestly, prioritise practically, and stay involved through implementation.
Credentials
- MBA- Master of Business Administration
- PMP – Project Management Professional
- Automotive Engineering
- 22+ Years Automotive Experience
- Canada & GCC Market Experience
Areas of Focus
- Automotive Aftersales & Fixed Operations
- Service & Parts Operations Leadership
- Business Development & Sales Performance
- Leadership Development & Coaching
- Corporate Training & Speaking
- Operational & KPI Analysis
Who We Work With
Built For Automotive Decision Makers
Why Torque Point
How We Are Different.
22+ Years Experience
Real automotive retail and leadership experience.
Canada + GCC
Understanding of different automotive markets and operating environments.
Data + People
Combining KPI analysis with leadership, coaching and execution.
Implementation Focused
Recommendations designed to work in the real world — not just in presentations.
Let's Talk About Your Operation.
A short conversation is usually enough to see where the opportunities are.